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Essay

History Of Norman Brinker

Essay specific features

 

Issue:

Business

 

Written by:

Nancy M

 

Date added:

April 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 341

 

Was viewed:

9195 times

 

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Essay content:

Based in Dallas, Texas, it is the largest employer based company in the Dallas Fort Worth Metroplex. The mainstay of the company is Chili's, a chain of more than 1,000 eateries featuring Southwest decor and inexpensive meals. In 1984, Chili's 23 restaurants were generating $40 million in sales from their menu of gourmet burgers, french fries, and margaritas...
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Brinker wanted to improve the amount of sales. Thus he started conducted market surveys and talking to his customers about their level of satisfaction at Chilli’s. On the basis of this feedback, he began to shift the focus of Chili's menu away from burgers to include a broader array of salads and chicken and fish entrees...
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