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History of relationship marketing

Essay specific features

 

Issue:

Business

 

Written by:

Claudio B

 

Date added:

August 8, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1726

 

Was viewed:

5809 times

 

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Essay content:

This created a production driven environment where whoever can produce and supply will be selling and profitably. By mid 20th century (post WWII) the production driven scene was changing; technological advancements pace was getting faster and the world started to see products that have comparable performance, specifications, and simply serves the purpose and this created what we know now as commoditization and fired the first bullet in modern price wars...
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Producers realised this shift and started to concentrate on sales and marketing activities on their quest to capture bigger market share and ensure continuity and profitability. Again there was an upwards trend in the sales and marketing theories and concept evolution, the same what happened with production earlier...
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General issues of this essay:
James Patterson: A Great American Writer History of relationship marketing Key Principles Of Relationship Marketing M&M's Marketing History MARKETING AND CUSTOMER RELATIONSHIP CONCEPT WORKSHEET Marketing James Patterson Books Marketing James Patterson Note Card Marketing Plan Relationship Marketing Relationship Marketing Relationship marketing in consumer markets- an article review Relationship marketing Great Expectations. How does the relationship between Pip and Joe change and develop as the novel goes on? What is Dickens saying about society at the time? Life Time Guarantee Relationship Marketing
 

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