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HIV and AIDS Prevention
Essay specific features


Written by:
Patricia M
Date added:
April 1, 2012
Level:
University
Grade:
A
No of pages / words:
4 / 988
Was viewed:
7957 times
Essay content:
While there are other brands out there that continue to gain a share of the market, if Trojan can capture the attention and business these two demographics they can firmly establish themselves as a company concerned about social issues and can obtain a positive view in the public’s eye through marketing to these demographics...
displayed 300 characters
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Ultimately, with the increase in brand loyalty from these groups and a positive view from the public, Trojan’s dominant share of the market should only grow, thus increasing profits and capital to for other desired investments.
Background:
The primary objective of the research project is to understand how to reach young people across America, due to the fact that HIV and AIDS is increasing among women of color and gay men under the age of 25 in the United States according to AIDSACTION...
displayed 300 characters
General issues of this essay:
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