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Essay

Holyday Inn

Essay specific features

 

Issue:

Business

 

Written by:

Tiffany L

 

Date added:

December 24, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 383

 

Was viewed:

7929 times

 

Rating of current essay:

 
Essay content:

Also the mix of sub brands have left the costumers dazzled. And travellers have no idea if Holyday Inn is upscale, mid-market, or budget. They need to find the right mix and introduce the right audience or customer to what they can offer. In my opinion Holyday Inn should operating in both segments in this case...
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The reason for that is that if one is left out a huge population of customers would be left out. These two segments should be rather included but separated meaning they should have the recreational and entertainment activities and also children’s activities for the family vacation segment and also the social and healthy lifestyle for the business travellers...
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