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Hospitality Management

Essay specific features

 

Issue:

Business

 

Written by:

Gina S

 

Date added:

July 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2339

 

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9872 times

 

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Essay content:

If a business wants to achieve something, it is more likely to do so with a well-constructed and realistic plan. What does planning involve? Planning involves: • Setting objectives, quantifying targets for achievement, and communicating these targets to people responsible for achieving them • Selecting strategies, tactics, programmes etc for achieving the objectives...
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You will come across these terms many times in your study of marketing (and business studies in general): Strategy Strategy is the method chosen to achieve goals and objectives Example: Our strategy is to grow sales and profits of our existing products and to broaden our business by introducing new products to our existing markets Tactics Tactics are the resources that are used in the agreed strategy Example: We will use our widespread distribution via UK supermarkets to increase sales and existing products and introduce new products Goals Goals concern what you are trying to achieve...
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General issues of this essay:
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