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Essay

How a small idea become a huge business

Essay specific features

 

Issue:

Business

 

Written by:

Jacquelyn E

 

Date added:

April 5, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1036

 

Was viewed:

3438 times

 

Rating of current essay:

 
Essay content:

Peet had opened a small store, Peet's Coffee and Tea, in Berkeley, California, in 1966 and had cultivated a loyal clientele. Peet's store specialized in importing fine coffees and teas, dark-roasting its own beans the European way to bring out their full flavor, and teaching customers how to grind the beans and make freshly brewed coffee at home...
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This meant having store employees who were knowledgeable about the company's products, who paid attention to detail, who eagerly communicated the company's passion for coffee, and who had the skills and personality to deliver consistently pleasing customer service. Many of the baristas were in their 20s and worked part-time, going to college or pursuing other career activities on the side...
displayed 300 characters

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