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Essay

How business-to-business marketers can practice ‘influencer marketing'

Essay specific features

 

Issue:

Business

 

Written by:

Darrell S

 

Date added:

November 5, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1261

 

Was viewed:

8701 times

 

Rating of current essay:

 
Essay content:

Even if you have established a source of differentiation for your brand, and your message is heard, you are nonetheless likely to be disbelieved, simply because you are selling something. A decision-maker's standard response to your marketing is: 'You would say that, wouldn't you?' So if they don't believe you, who do they believe? The answer is that they listen to information from a wide variety of sources...
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Even if you have established a source of differentiation for your brand, and your message is heard, you are nonetheless likely to be disbelieved, simply because you are selling something. A decision-maker's standard response to your marketing is: 'You would say that, wouldn't you?' So if they don't believe you, who do they believe? The answer is that they listen to information from a wide variety of sources...
displayed 300 characters

General issues of this essay:
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