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Essay

How Companies Identify Attractive Market Segments And Choose A Target Marketing Strategy.

Essay specific features

 

Issue:

Business

 

Written by:

Floyd C

 

Date added:

March 3, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1681

 

Was viewed:

7935 times

 

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Essay content:

Initially companies will analyse the current internal and external situation. In the macro environment companies will study the political-legal, economic, socio-cultural and technological environment (abbreviated as PEST) to ensure there are no issues that might affect marketing and performance. In addition, it is crucial to examine resources, offerings and past results within the organisation to make sure the capabilities are there to create a successful marketing strategy...
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In addition, it is crucial to examine resources, offerings and past results within the organisation to make sure the capabilities are there to create a successful marketing strategy. A market segment is a proportion of the total market that can be described as homogeneous. Meaning the people in the segment are similar to each other in their attitudes about certain variables...
displayed 300 characters

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