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How Country Of Origin Image Can Affect International Business Success And Further Internatinal Expansion.

Essay specific features

 

Issue:

Business

 

Written by:

Jennifer W

 

Date added:

February 25, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1547

 

Was viewed:

3370 times

 

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Essay content:

Johansson et al. (1985) and Ozsomer and Cavusgil (1991) define country of origin as the country where corporate headquarters of the company marketing the product or brand is located. Or as Nagashima (1970 cited Yasin et al 2007) said …the picture, the reputation, the stereotype that businessman and consumers attach to products of a specific country...
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This image is created by variables such as representative products, national characteristics, economic and political background, history and traditions. Nowadays globalization makes world connecting. Combined and linked each region together. Those give alternatives choices of products to consumers. Looking through consumers’ view, country-of-product’s origin (COO) might affect their decision above quality of products...
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