How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?

Essay specific features

 

Issue:

Business

 

Written by:

John F

 

Date added:

June 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2167

 

Was viewed:

7433 times

 

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Essay content:

Types such as push-up bras, full-coverage bras, maternity bras, sport bras, underwire and no underwire bras have made popular focuses on the upper torso of a woman, therefore, to most female consumers, an extravagant waste of cash is no doubt to be spent for this product. The number of consumers spending dollars for such miraculous wear is increasing rapidly...
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Based on the research from Cotton Incorporated Lifestyle Monitor, ?§68.4% of female consumers, the highest to date, said they would not sacrifice comfort for fashion, an increase of 6.4 points over the same year ago period.?? (CottonInc., 2005) It is the purpose of this analysis to investigate the individual perception and psychological factors that affect those shoppers and style queens in buying this product...
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