How Fast Can This Thing Go, Anyway?

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Issue:

Business

 

Written by:

Laura T

 

Date added:

July 11, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

15 / 4019

 

Was viewed:

8336 times

 

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Essay content:

Customers--who became Zipcar members by paying an annual fee--could rent by the hour or the day and make all the arrangements online, without having to deal with rental counters and agency personnel. It had been founded, in 1999, by two women who strongly believed in car-sharing as a way to help protect the environment, and its employees tended to be true believers as well...
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"The key question I worried about was how big this could be," he says. "Was it a small niche, a one-hit wonder in Cambridge, Mass.? Or was this something that could really go large scale?" As he pored over demographic data on car-ownership rates in major cities, his interest began to grow. The Zipcar that had taken shape so far was a classic founder-run venture--long on passion but chronically short of cash...
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