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Essay

How Galanz Group Could Further Internationalize Its Business

Essay specific features

 

Issue:

Business

 

Written by:

Jose B

 

Date added:

November 2, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1128

 

Was viewed:

2028 times

 

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Essay content:

The company quickly gained significant domestic market share as it started to focus on its areas of expertise in the microwave business sector on 1992. Since then Galanz has become the leading company in microwave-oven business, acquiring 25.1% domestic market share on 1995 and expanded into 61.4% on 1998 ...
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This means that Galanz sells its products to other companies which will re-brand the products under their own names . OEM is proven to be a swift method of tapping into the global market for Galanz, while the other parties benefit from getting low manufacturing costs without having to set up their own operations in China...
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