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How Subliminal Messaging Affects Consumer Behavior

Essay specific features

 

Issue:

Business

 

Written by:

Martha F

 

Date added:

February 10, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1517

 

Was viewed:

4938 times

 

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Essay content:

Subliminal perception is defined as "the processing of stimuli presented below the level of the consumer's awareness." (Solomon, p.629) Subliminal messaging is the process of using embedded content within a visual or aural stimulus that the recipient is not cognitive of receiving or processing. (Solomon, pp 63-65) The subject of subliminal messaging is hardly a secret...
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(Solomon, pp 63-65) The subject of subliminal messaging is hardly a secret. The topic has been a main storyline is recent Hollywood movies such as Josie and the Pussycats, Zoolander, Fight Club and Serenity. According to a recent survey of American consumers, "it is found that almost two-thirds believe in the existence of subliminal advertising, and more than one-half are convinced that this technique can get them to buy things they do not really want...
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