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Essay

Hul Rural Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Jay T

 

Date added:

December 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2207

 

Was viewed:

8165 times

 

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Essay content:

According to a National Council for Applied Economic Research (NCAER) study, there are as many 'middle income and above' households in the rural areas as there are in the urban areas. There are almost twice as many 'lower middle income' households in rural areas as in the urban areas. The absolute size of rural India is expected to be double that of urban India...
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There are almost twice as many 'lower middle income' households in rural areas as in the urban areas. The absolute size of rural India is expected to be double that of urban India. The study on ownership of goods indicates the same trend. It segments durables under three groups - (1) necessary products - Transistors, wristwatch and bicycle, (2) Emerging products – Black & White TV and cassette recorder, (3) Lifestyle products – Color TV and refrigerators...
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General issues of this essay:
Rural Marketing Startegies For Rural Marketing Branding In Rural Market Hul Rural Marketing Indian Rural Market Rural Informatics And The Impact Of Government Schemes On Rural India Rural Marketing Rural Marketing rural marketing rural marketing soft drinks in rural market in India Rural Marketing Rural Marketing Rural marketing Rural Mobile Market In India.
 

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