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Essay specific features
Written by:
Carla W
Date added:
June 6, 2017
Level:
University
Grade:
A
No of pages / words:
8 / 2172
Was viewed:
3630 times
Rating of current essay:
Essay content:
Since their inception in 1924 in Trinidad, they continue to lead the market with well known brands in the soft drink and fruit juice markets and most recently the bottled and flavoured water markets as well.
With this success, S.M. Jaleel is a financially stable company and being the first in the Caribbean to launch plastic bottles made from polyethylene terephthalate P...
displayed 300 characters
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Jaleel is competing with soft drink giants, who are internationally known, such as Pepsi and Coca Cola. S.M. Jaleel has embedded the brand in their customers’ minds locally; one of the most well known and long lasting examples of these has been the 'Jaliter' phenomenon. When the two-litre bottles were introduced in 1985, it became known as a "Jaliter" after the company's name Jaleel...
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