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Human Resources

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Issue:

Business

 

Written by:

Clifford B

 

Date added:

March 28, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

19 / 5186

 

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5869 times

 

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Further, nearly half of Metro’s revenues came from outside Germany. The story of the growth and transformation of Metro from its humble beginnings in the Ruhr valley of Germany just 40 years ago to its present size and scope as a global retailing group is an interesting and important case study, particularly from the viewpoint of providing insights into successful international retailing and global expansion...
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In this chapter, we describe and review Metro’s history and strategies within and outside of Germany, drawing lessons and implications for retailers interested in international growth. The METRO Group today, whose management holding group is METRO AG in Germany, is comprised of six major sales divisions: The “Cash & Carry” (C&C) stores of the affiliated Metro and Makro companies which make this Group the worldwide leader in self-service wholesaling, the Real chain of food hypermarkets, the Extra supermarket chain, the nonfood specialty stores chains Media Markt and Saturn which are the leading consumer electronics stores in Europe, the Praktiker store chain which sells home improvement and DIY products, and the Galeria Kaufhof department store chain...
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