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hybrid marketing channels in service sector
Essay specific features
Written by:
Pearl P
Date added:
December 13, 2014
Level:
Grade:
A
No of pages / words:
2 / 331
Was viewed:
1003 times
Rating of current essay:
Essay content:
In stead, they set up a hybrid network in which multiple segments and multiple targets are pointed out to approach their potential market
Private trading
Focus
Internet trading
Figure A: offering grid (adapted from page 384)
As can be seen from the model about bank’s operation above, there has been changes ranging from high to low in the level of value added and customization in different range of products including superannuation, telephone banking and internet trading...
displayed 300 characters
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Superannuation is a special kind of services that require a lot of communication and information between bank’s officer and customer while internet trading is different in the sense that it requires little interaction, hence little value is added from the channel.
Another example of successful hybrid marketing channel implementation is JB Were...
displayed 300 characters
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