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Essay

hybrid marketing channels in service sector

Essay specific features

 

Issue:

Business

 

Written by:

Pearl P

 

Date added:

December 13, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 331

 

Was viewed:

996 times

 

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Essay content:

In stead, they set up a hybrid network in which multiple segments and multiple targets are pointed out to approach their potential market Private trading Focus Internet trading Figure A: offering grid (adapted from page 384) As can be seen from the model about bank’s operation above, there has been changes ranging from high to low in the level of value added and customization in different range of products including superannuation, telephone banking and internet trading...
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Superannuation is a special kind of services that require a lot of communication and information between bank’s officer and customer while internet trading is different in the sense that it requires little interaction, hence little value is added from the channel. Another example of successful hybrid marketing channel implementation is JB Were...
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General issues of this essay:
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