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Essay

Hybrid Vehicles in the Auto Industry

Essay specific features

 

Issue:

Business

 

Written by:

Annie C

 

Date added:

June 20, 2013

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 628

 

Was viewed:

3853 times

 

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Essay content:

This identified intense competition, rising oil and steel prices and growing environmental concerns as all placing great pressure on automakers. These pressures had been evidenced in poor profitability and through the ongoing rationalisation of the industry, with many players being acquired or merging with other automakers...
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Hybrid vehicles are a natural response to current pressures, in that they improve fuel efficiency and also appease environmentally conscious consumers. However, it is important to recognise that this is only a partial solution, as petrol remains the core power source such that its suppliers are likely to be able to extract much value from automakers and their customers...
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General issues of this essay:
Auto Industry auto industry Celebrities Marketing Hybrid Vehicles in the Auto Industry Marketing - celebrities in promoting products The Auto Industry The Economic Reality of Hybrid Vehicles Toyota and the hybrid vehicles The Importance Of Purchasing Hybrid Vehicles Honda and Hybrid Electric Vehicles The Iceberg Metaphor: The Conscious and Unconscious Mind hybrid vehicles Plug in Hybrid Electric Vehicles The Future Of Hybrid Electric Vehicles Us Auto Industry
 

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