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Issue:

Business

 

Written by:

David G

 

Date added:

April 14, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 291

 

Was viewed:

9375 times

 

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Essay content:

Washing Machine, Air Conditioner, Refrigerator, Dish washer, Heaters, Kitchen & non-kitchen appliances, Personal care products etc). Consumer durables market in Bangladesh is estimated to be more than BDT 24B currently. YOY market growth rate is estimated to be around 20%. Growth in the sector is supported by increase in disposable income, emergence of double-income families, increased media exposure & consumerism, improvement in technology and urbanization...
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Penetration level is very low in Bangladesh compared to other countries which translates to vast unrealized potential. Considering the factors a growth rate of ???% is projected in the future. Demand is highly seasonal as certain products have higher sale during particular periods of the year. For example, refrigerators have higher sales during Eid festivities while there is a sharp increase in sales of television during major sports events...
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