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Essay

IBM's Corporate Culture

Essay specific features

 

Issue:

Business

 

Written by:

Connie H

 

Date added:

October 28, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2718

 

Was viewed:

4248 times

 

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Essay content:

Corporate culture is significant in that it “influences the behavior of everyone within an organization and, if carefully crafted, can have a significant positive effect on organizational success” (Certo and Certo, 2006, p. 423). Louis Gerstner proved this at IBM during his tenure from 1993 to 2002 when he revived IBM by refocusing on their culture...
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