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Essay

Ice Cream market analysis

Essay specific features

 

Issue:

Business

 

Written by:

Sally C

 

Date added:

March 27, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 503

 

Was viewed:

2511 times

 

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Essay content:

The increase in price is due to the general increase in dairy prices combined with increased cost of technology associated with ice cream production. The product innovation in all frozen desserts, including ice cream is increasing; however, the average lifecycle of ice cream is decreasing. The average lifetime of ice cream varieties is 1 to 2 years...
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The average lifetime of ice cream varieties is 1 to 2 years. At the same time, there is continued growth in low-fat variations of ‘full-fat’ ice cream products and there is a demand for these products to taste like their full-fat equivalents. The ‘better-for-you’ frozen dessert products, traditionally marketed at adults, have unexpected cross-appeal in children...
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