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Essay

Ice fili

Essay specific features

 

Issue:

Business

 

Written by:

Lucia R

 

Date added:

April 19, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 299

 

Was viewed:

7785 times

 

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Essay content:

While there is a long tradition of ice cream consumption in the country, foreign manufacturers have only been a significant force since economic liberalisation took hold. According to consultancy firm Market Advice, Russian ice cream manufacturers still dominate the domestic market. Generations were brought up on Soviet era ice cream, which was often based on high-fat products such as butter...
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Russian-made ice cream is still very popular. However, foreign manufacturers are beginning to leave a bigger impact on consumers as they attempt to infiltrate the market through advertising. For example, the survey of 500 Muscovites found that 55 per cent of those polled believed that Moscow-based firm Ice-Fili Plant was still the largest producer of ice cream in the country...
displayed 300 characters

General issues of this essay:
Ice-Fili Swot Analysis 50 Cent Examining The Impact Of Product Attributes On Perception Towards Brand Product Ice Fili Ice fili Ice-Fili Ice-Fili Ice-Fili Ice-Fili Ice Fili 50 Cent Nestle New Product development critique 50 Cent 50 cent "Many Men" by 50 cent
 

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