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Essay

Ice-Fili

Essay specific features

 

Issue:

Business

 

Written by:

Janice P

 

Date added:

January 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 283

 

Was viewed:

2795 times

 

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Essay content:

While there is a long tradition of ice cream consumption in the country, foreign manufacturers have only been a significant force since economic liberalisation took hold. According to consultancy firm Market Advice, Russian ice cream manufacturers still dominate the domestic market. Generations were brought up on Soviet era ice cream, which was often based on high-fat products such as butter...
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Russian-made ice cream is still very popular. However, foreign manufacturers are beginning to leave a bigger impact on consumers as they attempt to infiltrate the market through advertising. For example, the survey of 500 Muscovites found that 55 per cent of those polled believed that Moscow-based firm Ice-Fili Plant was still the largest producer of ice cream in the country...
displayed 300 characters

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