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Ice-Fili

Essay specific features

 

Issue:

Business

 

Written by:

Ivory C

 

Date added:

April 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1826

 

Was viewed:

7888 times

 

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Essay content:

Using tools such as Porter’s Approach and SWOT we have analyzed the internal and external environments and have recommended several strategic plans of action. Current areas for improvement such as marketing initiatives and re-evaluation of distribution channels will increase sales and profitability almost instantly...
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Long term plans such as lobbying against luxury tax on ice cream, partnerships with franchise vendors, and bringing new products to the market, performing an IPO, and planning more global efforts will help keep Ice-Fili rooted as the industry leader in Russian ice cream production for years to come. 1...
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General issues of this essay:
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