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Icefili

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Issue:

Business

 

Written by:

Willard P

 

Date added:

November 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 678

 

Was viewed:

4755 times

 

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Essay content:

Low entry costs have allowed regional players, who now make up 30% of the domestic market, to become a serious threat to the Moscow-based manufacturers and multi-nationals. (see Exhibit 2) The industry can be divided into three major groups (see Exhibit3): 1) Moscow-based manufacturers (e.g. Ice-Fili), 2) multi-nationals (e...
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(see Exhibit 2) The industry can be divided into three major groups (see Exhibit3): 1) Moscow-based manufacturers (e.g. Ice-Fili), 2) multi-nationals (e.g. Nestle) and 3) a number of regional manufacturers. Competition is high in this industry since many international brands like Nestle and Baskin-Robbins have established themselves firmly in the ice cream market...
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