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Identify Harley Davidsons Strategy
Essay specific features


Written by:
Carrie T
Date added:
May 15, 2014
Level:
University
Grade:
A
No of pages / words:
4 / 939
Was viewed:
4298 times
Rating of current essay:
Essay content:
Their bikes are strongest in the Cruiser motorcycle segment, feature in the Touring bikes segment (focus on their style and image) and through acquisition of Buell, now have a presence in the Performance models segment. The Harley-Davidson image and the customer loyalty earned and sustained by the unique ?Harley Experience' are its greatest assets...
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The focus of the strategy was to reinforce and extend the relationship between the company and its consumers. The Harley Owners Group was established to be a vehicle to unite management, employees and customers in a special community and to foster relationships and shared experiences towards a bonding with the brand and the company...
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