Identify Harley Davidsons Strategy

Essay specific features

 

Issue:

Business

 

Written by:

Carrie T

 

Date added:

May 15, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 939

 

Was viewed:

4199 times

 

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Essay content:

Their bikes are strongest in the Cruiser motorcycle segment, feature in the Touring bikes segment (focus on their style and image) and through acquisition of Buell, now have a presence in the Performance models segment. The Harley-Davidson image and the customer loyalty earned and sustained by the unique ?Harley Experience' are its greatest assets...
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The focus of the strategy was to reinforce and extend the relationship between the company and its consumers. The Harley Owners Group was established to be a vehicle to unite management, employees and customers in a special community and to foster relationships and shared experiences towards a bonding with the brand and the company...
displayed 300 characters

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