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Written by:

Kenny C


Date added:

July 11, 2014








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2 / 363


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Though not very successful initially, through its market research and impulsive advertisements, IKEA captured major market share in the US market and also the reputation of being the fastest-growing furniture retailer in the US. Though IKEA's target of 50 stores in the United States looks optimistic, considering the market potential of the US furniture market, the target is realistic if IKEA could address the challenges ahead of it in the US market...
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It is very difficult to provide the same services in a small store as in a big IKEA store. The brand name IKEA is meant for its massive, bright and inviting stores. If IKEA starts operating small stores, the customer who expects the same sort of service in all IKEA stores may not get the desired service which in turn will create a negative impact on its brand image...
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