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Essay

Ikea

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Issue:

Business

 

Written by:

Della E

 

Date added:

April 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 310

 

Was viewed:

10049 times

 

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Essay content:

The present name of IKEA was adopted on Sept. 1, 1990. Ingvar Feodor Kamprad is a Swedish entrepreneur who is the founder of IKEA. He was born on March 30, 1926. The acronym IKEA is made up of the initials of his name Ingvar Kamprad, the initials in Elmtaryd, the family farm where he was born; and the village Agunnaryd...
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Kamprad has dyslexia; this played a large part in the inner workings of the company. For example, the Swedish-sounding names of the furniture sold by IKEA were originally chosen by Kamprad because he had difficulty remembering stock keeping unit. IKEA is the parent company of a group engaged in the manufacture and retail sale of furniture, fixtures, and related products for household and offices in Sweden and in the international market...
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