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Essay

Ikea

Essay specific features

 

Issue:

Business

 

Written by:

George G

 

Date added:

June 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1117

 

Was viewed:

9373 times

 

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Essay content:

Then he was faced with a social problem and turned it into a business opportunity. Since 1935, furniture prices rose faster than any other retail good at 41%. Kamprad responded by creating a line of furniture priced so that all could afford it. The present furniture cartel attempted to stifle Kamprad’s growth and success...
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The present furniture cartel attempted to stifle Kamprad’s growth and success. The cartel banned Kamprad from selling directly to the consumer at shows, then managed to persuade the manufacturing cartel to stop supplying Kamprad with furniture. Kamprad responded by supplying elsewhere and now could charge even lower prices...
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