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Essay

IKEA

Essay specific features

 

Issue:

Business

 

Written by:

Michael S

 

Date added:

October 30, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

3 / 617

 

Was viewed:

815 times

 

Rating of current essay:

 
Essay content:

IKEA's strengths are affordable price with fascinated design, cheaper and easier transportation for products, customer involvement from product selection to final assembly, and amenities such as Scandinavian Cafe and Childcare Center within stores. IKEA, however, is also weak on poor product longevity, increased self-service assembly burden and limited selection style...
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taking more furniture market share in U.S. Following its objective, IKEA had 14 stores in 2002 and currently has 26 stores in 2006 (closer to its objective). That makes it being the fastest growing furniture retailer. IKEA is planning to open another eight stores next year. If IKEA continue its development pace, its expansion objective is financially sound...
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