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Essay

IKEA Case

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Issue:

Business

 

Written by:

Dora M

 

Date added:

December 23, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 455

 

Was viewed:

9595 times

 

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Essay content:

IKEA also embraced its advantage of its heritage, focusing on quirky advertising in North America, poking fun at Swedish heritage in commercials. IKEA has done a remarkable job of creating its own firm-specific advantages, while taking advantage of and furthering its country-specific advantages. There are many cultural factors that traditionally make retail expansion abroad difficult...
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The first challenge that a few retailers, IKEA included, must overcome is creating a stable supply chain for its products. It is usually difficult and time-consuming for a country to establish an efficient supply chain in foreign nations. Another cultural problem facing many European retailers is difference in furniture preferences...
displayed 300 characters

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