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IKEA Case
Essay specific features
Written by:
Dora M
Date added:
December 23, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 455
Was viewed:
9586 times
Rating of current essay:
Essay content:
IKEA also embraced its advantage of its heritage, focusing on quirky advertising in North America, poking fun at Swedish heritage in commercials. IKEA has done a remarkable job of creating its own firm-specific advantages, while taking advantage of and furthering its country-specific advantages.
There are many cultural factors that traditionally make retail expansion abroad difficult...
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The first challenge that a few retailers, IKEA included, must overcome is creating a stable supply chain for its products. It is usually difficult and time-consuming for a country to establish an efficient supply chain in foreign nations. Another cultural problem facing many European retailers is difference in furniture preferences...
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