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Essay

IKEA case

Essay specific features

 

Issue:

Business

 

Written by:

George T

 

Date added:

August 29, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 564

 

Was viewed:

8892 times

 

Rating of current essay:

 
Essay content:

Kamprad focused on selling furniture to young buyers who were often looking to furnish their first apartment. Also instead of the stores being small and located in downtown, Kamprad placed his stores on the outskirts of town but offered ample parking for his customers. Most importantly, IKEA took use of selling through a catalog that helped boost the business exponentially...
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Most importantly, IKEA took use of selling through a catalog that helped boost the business exponentially. 2. What were the management processes by which IKEA coordinated and controlled its European operations? IKEA chose to do things much differently that almost all of its competitors. Simplicity and attention to detail were stressed at IKEA...
displayed 300 characters

General issues of this essay:
IKEA Case IKEA case IKEA IKEA Ikea case study Ikea Ikea Ikea Ikea ikea opening a liquor store Strategic Management: Case Study Ikea Strategic Management: Ikea Case Study Ikea Ikea
 

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