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IKEA'S Swedish Ways
Essay specific features
Written by:
Melissa N
Date added:
July 9, 2014
Level:
University
Grade:
B
No of pages / words:
1 / 231
Was viewed:
7655 times
Rating of current essay:
Essay content:
Adverse movements in exchange rates affected the price of the products as well as the cost to make the products. IKEA also addressed this issue by sourcing approximately 45% of their products locally, which makes it less vulnerable to these adverse exchange rate movements.
By 2000, about 1/3 of IKEA's total products were designed exclusively for the U...
displayed 300 characters
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market, which means the changes IKEA made are proving to be profitable. In 2000, IKEA's North American sales reached $1.38 billion, and they claim they have been making a profit in North American since 1993.
Currently, IKEA operates 25 stores in the United States and the U.S. accounts for 11% of their total ?14...
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