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IMC Audit of McDonalds

Essay specific features

 

Issue:

Business

 

Written by:

Kristina C

 

Date added:

March 13, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2695

 

Was viewed:

8101 times

 

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Essay content:

Some of McDonald's products are the world famous French Fries, Chicken McNuggets, Egg McMuffins, Sundaes and Quarter Pounder. It is one of the world's most well known and valuable brands and holds a major share in the fast-food business in almost every country they operate. (McDonald's corporation, 2006)...
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(McDonald's corporation, 2006). The famous company operates other restaurant brands like Aroma Cafe and Boston Market and has a minority stake in Pret a Manager. (Hoover's, Inc., 2007) McDonald's acquires Boston market for $173.5 million in the year 2000. (About, Inc., 2007). The company also had a majority stake in Chipotle Mexican Grill...
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