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Essay

Implication for the Retail Industry

Essay specific features

 

Issue:

Business

 

Written by:

Ramona K

 

Date added:

March 26, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 558

 

Was viewed:

6039 times

 

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Essay content:

However, department stores risk opposition from national brands if such private labels create too much competition. If private labels are to be expanded, they should be of higher quality than the norm. They should also be offered in a wide range of categories, to decrease advertising costs. Article Summary Department stores have traditionally used private labels on the selling floor as a way to provide a low-cost alternative to consumers...
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However, they may be expanding and developing more private labels to replace those national brands that have been falling behind. Private labels are helpful to department stores because they increase margins. On average, private label margins are 6-10% higher than national brands. Another benefit of private labels is one not offered by brand manufacturers...
displayed 300 characters

General issues of this essay:
Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Implication for the Retail Industry Department Store Industry When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Retail Consolidation With Reference To The Convenience-Store Industry In China. Increasing Brand Loyalty In The Hospitality Industry Private Label Private Label Brands Parisian Department Store Bamberger'S Department Store It In Retail Store Operations non store retail formats marketing implementation strategy of a retail store
 

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