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Importance of Marketing
Essay specific features
Written by:
Charles M
Date added:
October 21, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 576
Was viewed:
2202 times
Rating of current essay:
Essay content:
This in a sense has led to poor business decisions which resulted in bad marketing strategies. This day in age marketing has been able to take a better approach by collecting and analyzing data (Carrigan, Szmigin, & Wright, 2004).
La Fitness had a great start into the marketing world for their organization...
displayed 300 characters
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"Not many businesses can claim it all started with a photo of Princess Diana with her legs in the air. In 1993, when the then-owner of London gym LA Fitness, Bryce Taylor, hawked illicit workout photos of his most famous member to national tabloid The Mirror, many of his customers left in protest. In 1996, Taylor sold the club to entrepreneur Fred Turok and his two partners...
displayed 300 characters
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