Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.

Essay specific features

 

Issue:

Business

 

Written by:

Lorraine B

 

Date added:

November 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 694

 

Was viewed:

7475 times

 

Rating of current essay:

 
Essay content:

31). According to Roger Best (2005) Market Orientation is “restructuring an organization around markets rather than products or factories and creating employee culture that is responsive to customers and changing market conditions”. Thus, the market-oriented organization must be able to create and implement a strategy centred on -and propelled by- the market; it must listen to the market first and then apply the rest of the business concepts: product development, production and sales...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote

 
 

According to these scholars, developing a Market Orientation entails: 1) Customer Focus: one or more departments of the organization must engage in activities that develop an understanding of customer’s current and future needs and the factors affecting them. (Market Intelligence) 2) Internal Coordination: Sharing the Market Intelligence across the organization’s departments...
displayed 300 characters

General issues of this essay:

Related essays:

x
Services