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Important Issues In Transforming A Company Into A Market-Driven Organization: Key Challenges To Adopting Market Orientation Within Modern Organizations.

Essay specific features

 

Issue:

Business

 

Written by:

Lorraine B

 

Date added:

November 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 694

 

Was viewed:

7486 times

 

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Essay content:

31). According to Roger Best (2005) Market Orientation is “restructuring an organization around markets rather than products or factories and creating employee culture that is responsive to customers and changing market conditions”. Thus, the market-oriented organization must be able to create and implement a strategy centred on -and propelled by- the market; it must listen to the market first and then apply the rest of the business concepts: product development, production and sales...
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According to these scholars, developing a Market Orientation entails: 1) Customer Focus: one or more departments of the organization must engage in activities that develop an understanding of customer’s current and future needs and the factors affecting them. (Market Intelligence) 2) Internal Coordination: Sharing the Market Intelligence across the organization’s departments...
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General issues of this essay:
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