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Essay

In Search of Excellence: Critique

Essay specific features

 

Issue:

Business

 

Written by:

Mary M

 

Date added:

April 1, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1220

 

Was viewed:

6054 times

 

Rating of current essay:

 
Essay content:

(Zikmund / D'Amico 2002) Peters and Waterman's In Search of Excellence: lessons from America's Best Run Companies does adhere to the marketing concept albeit not directly. They strongly support the idea that an organisation is only as good as the people who work within that organisation. Although there is some emphasis on sales and product orientation, much of this stems from the organisation wanting to provide the highest quality product or service for the consumer...
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They strongly support the idea that an organisation is only as good as the people who work within that organisation. Although there is some emphasis on sales and product orientation, much of this stems from the organisation wanting to provide the highest quality product or service for the consumer. Peters & Waterman see excellent companies along the lines of "a sound mind in a healthy body"...
displayed 300 characters

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