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Indesit Company MarCom Plan
Essay specific features
Written by:
Robert F
Date added:
October 17, 2016
Level:
University
Grade:
A
No of pages / words:
8 / 2172
Was viewed:
393 times
Rating of current essay:
Essay content:
.......................................................8
4.2 Communications Objectives..................................................8
5 Strategy???..............................................................................................9
6 Tactics?????? .....................................
displayed 300 characters
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Introduction
The aim of this report is to design an Audio Visual (AV) range for a company who has had no previous experience within this market. The company we have chosen is The Indesit Company and it will be a product extension of the brand name Indesit.
Technology has driven dramatic sales growth in certain sectors of the UK market for consumer electronics, causing relatively rapid development in some areas of the market...
displayed 300 characters
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