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Essay

indian consumer behavioural pattern

Essay specific features

 

Issue:

Business

 

Written by:

Elijah C

 

Date added:

December 20, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 609

 

Was viewed:

7576 times

 

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Essay content:

However, today the line between entry-level and upgraded products is disappearing.This is perhaps due to many younger consumers, even though being first-time buyers, are not necessarily first time experiencers -- and prices of many durables are no longer defined by list price but by EMI instalments! So a Maruti 800 is not necessarily an entry-level car, the Ford Ikon too is an entry-level vehicle...
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However, today the line between entry-level and upgraded products is disappearing.This is perhaps due to many younger consumers, even though being first-time buyers, are not necessarily first time experiencers -- and prices of many durables are no longer defined by list price but by EMI instalments! So a Maruti 800 is not necessarily an entry-level car, the Ford Ikon too is an entry-level vehicle...
displayed 300 characters

General issues of this essay:
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