Indian Consumer Durable Industry

Essay specific features

 

Issue:

Business

 

Written by:

Brenda L

 

Date added:

February 10, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

29 / 8026

 

Was viewed:

9216 times

 

Rating of current essay:

 
Essay content:

The consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorised into Brown Goods and White Goods...
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Consumer Appliances can be further categorised into Brown Goods and White Goods. The study plays a significant role in understanding the reasons for LG’s entry into India, its marketing strategies, growth strategies and finally, reasons why it is the No 1 brand in India in the consumer durables industry...
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