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Indian Consumer Durable Industry
Essay specific features
Written by:
Brenda L
Date added:
February 10, 2012
Level:
University
Grade:
A
No of pages / words:
29 / 8026
Was viewed:
9281 times
Rating of current essay:
Essay content:
The consumer Durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. The consumer durables industry can be broadly classified into two segments: Consumer Electronics and Consumer Appliances. Consumer Appliances can be further categorised into Brown Goods and White Goods...
displayed 300 characters
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Consumer Appliances can be further categorised into Brown Goods and White Goods. The study plays a significant role in understanding the reasons for LG’s entry into India, its marketing strategies, growth strategies and finally, reasons why it is the No 1 brand in India in the consumer durables industry...
displayed 300 characters
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