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Essay

Indian Softdrink Industry Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Filiberto S

 

Date added:

December 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3713

 

Was viewed:

751 times

 

Rating of current essay:

 
Essay content:

Globally, the market size of this industry has been changing. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry. Datamonitor (2005) also found that the total market value of soft drinks reached $307.2 billion in 2004 with a market value forecast of $367.1 billion in 2009...
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John S. Pemberton invented "Coca Cola" in Atlanta, Georgia. This was followed by the invention of "Pepsi cola" in 1898 by Caleb Bradham. In India the two major player Coca cola and Pepsi made their entries in 1977 but then the market was not that much friendly to the foreign companies. More over the political situation was also not conducive for the foreign companies...
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