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Inditex Analysis
Essay specific features


Written by:
Kimberly D
Date added:
October 11, 2014
Level:
University
Grade:
A
No of pages / words:
12 / 3295
Was viewed:
3142 times
Rating of current essay:
Essay content:
With eight sales concepts Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy's Class they boast nowadays 3,701 stores in 68 countries, distributed as shown in Table 1.
In their own words: “Inditex’s philosophy -creativity and quality design together with a rapid response to market demands- has resulted in fast international expansion and excellent response to their sales concepts...
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In May of that year, Inditex made an initial public stock offering, and was by then, the world’s third largest clothing retailer.
No less significant is their strategy of diversification, which differentiates the business model of Inditex from other competitors like H&M. In parallel with its overseas expansion, Inditex has been continuously adding new brands to the original Zara...
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