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Industry Analysis

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Issue:

Business

 

Written by:

Megan S

 

Date added:

November 14, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 778

 

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10359 times

 

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Essay content:

Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one where the combination of forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition". Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment...
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A very unattractive industry would be one approaching "pure competition". Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit...
displayed 300 characters

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