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Essay

Industry Analysis

Essay specific features

 

Issue:

Business

 

Written by:

Jackie J

 

Date added:

December 15, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2625

 

Was viewed:

9654 times

 

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Essay content:

Through the WPP family, Ogilvy has the competitive advantage of access to top-rated expertise in the communications spectrum and this is in line with the company’s emphasis on brand stewardship. As brand stewards, Ogilvy strives to leverage the brands of their multinational clients by combining local know-how with a global network, creating powerful campaigns that address local market needs while still delivering the consistent universal brand identity...
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Benson worldwide in October 1970 and according to the prevailing Singapore legislation, it was known as “Ogilvy, Benson & Mather”. The Singapore operation changes its name to “Ogilvy & Mather Singapore” in October 1971 and soon became the largest agency in Singapore with a total workforce of 247 dated August 2002...
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