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Information Marketing Communications

Essay specific features

 

Issue:

Business

 

Written by:

John K

 

Date added:

December 24, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

13 / 3628

 

Was viewed:

7565 times

 

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Essay content:

Inevitably, narrowcasting would be an ideal approach to utilise the marketing department's efforts and minimise advertising cost in terms of CPT (cost per thousand reached). By specialising and narrowcasting to different segments of the given age groups across the four European countries, it becomes possible for the consumer to identify with the product in such a way that may not have been possible with a broadcasted message...
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By specialising and narrowcasting to different segments of the given age groups across the four European countries, it becomes possible for the consumer to identify with the product in such a way that may not have been possible with a broadcasted message. Either way, a strategy of Confucianism (depending on the circumstances) or dynamism (regardless of circumstances) must be decided upon...
displayed 300 characters

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