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Innocent Drinks Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Mary L

 

Date added:

June 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 995

 

Was viewed:

4982 times

 

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Essay content:

The three founders of the company need to choose if they are to take the growth or the harvest path, and in case they choose the first option, if they should expand internationally or internally with new product lines. These two different growth paths reflect two different visions of the company: is it a smoothies distributor or a company that makes certain food products that “give people a feeling of healthiness”? Options for the Future I believe that expanding the product line will enable the company to capitalise on the great brand that it has built: customers love Innocent smoothies; the brand has a hip image, its products are perceived as of great quality...
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These two different growth paths reflect two different visions of the company: is it a smoothies distributor or a company that makes certain food products that “give people a feeling of healthiness”? Options for the Future I believe that expanding the product line will enable the company to capitalise on the great brand that it has built: customers love Innocent smoothies; the brand has a hip image, its products are perceived as of great quality...
displayed 300 characters

General issues of this essay:
Innocent Drinks Case Study Secondary data & marketing research insight: "The case of Innocent Drinks". Examining The Impact Of Product Attributes On Perception Towards Brand Product innocent drinks' design culture Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Product Counterfeiting Puts Consumer Safety At Risk Apple'S History And Product Lines The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention Product Mix and New Product Development Strategies product strategy Product Strategy Brief Nokia Product Strategy Product Strategy of the British Airways: Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives
 

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