Innovation At 3M Corp. : How Can It Be Replicated?

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Issue:

Business

 

Written by:

Maribel C

 

Date added:

March 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 601

 

Was viewed:

734 times

 

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Essay content:

can be replicated and benefits different areas in our daily applications. In 3M Corp., Uses of 3 types of Innovation: Refer to Appendix1; it is the matrix used by 3M management to find potential markets. Type A contains new business with new customers and markets; Type B contains making changes on the basis of competition which aims at target existing customers in new application areas; Type C contains linear extension that focuses on existing customers and applications...
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I gained from this 3M concept that I do not need to stick with only one specific target market. One good example of innovation product in 3M- decorative ribbon was innovated incidentally, which valued to customers for decorating presents or gifts; later time, it was modified and the materials of nonwovens used in decorative ribbon finally became respirators that serves its medical and occupational health and safety businesses...
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