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INNOVATION MANAGEMENT IN THE MP3 AUDIO PLAYER INDUSTRY
Essay specific features
Written by:
Billie W
Date added:
September 30, 2012
Level:
University
Grade:
B
No of pages / words:
11 / 2881
Was viewed:
522 times
Rating of current essay:
Essay content:
The leader of today's market holds a powerful dominance over the competitors. In fact, only one name prevails in the personal stereo industry from the last two decades: Sony.
Sony's success has been waning over the past five years as a result of the combined service that Apple's iPod provides with iTunes software as well as iTunes online music shop...
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The ubiquity of the "i-brand" has been a curse for the other players in the personal stereo industry.
Following the success of Sony's Walkman cassette tape player, competition rose between electronics giants as portable CD players become economically feasible to the mass market in the early 1990s. Media content systems, from magnetic tape to plastic have created new markets as Digital Audio Players (DAPs) have dominated near the end of this decade...
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