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Innovation Management - Zara
Essay specific features
Written by:
Jesse W
Date added:
August 30, 2013
Level:
University
Grade:
A
No of pages / words:
5 / 1280
Was viewed:
9401 times
Rating of current essay:
Essay content:
Not Zara. Its sales tickets are big and colourful, emblazoned with the flags of a dozen countries, each accompanied by a local-currency price that is the same for that item around the world, from Madrid to Riyadh to Tokyo.
In an industry traditionally geared to local tastes, this United Nations approach exemplifies the centralisation and integration that have turned Zara into the world's fastest-growing retailer...
displayed 300 characters
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Not Zara. Its sales tickets are big and colourful, emblazoned with the flags of a dozen countries, each accompanied by a local-currency price that is the same for that item around the world, from Madrid to Riyadh to Tokyo.
In an industry traditionally geared to local tastes, this United Nations approach exemplifies the centralisation and integration that have turned Zara into the world's fastest-growing retailer...
displayed 300 characters
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